Oven & Stove „Advanced“ series

2014-18 for V-ZUG AG

  • The „Advanced“ series is designed with a focus on simplicity and inclusivity.

    The design itself stays puristic, and the knobs and the handle carry on the same design language from the „Exellence“ series.

    If you visit someone in Switzerland in the next 20 years, most probably you will see these ovens.

  • How might we extend the design language of the premium „Excellence“ series to the domestic swiss entry market?

  • The traditional Swiss household goods company V-ZUG creates world leading kitchen appliances made in Switzerland.

  • This project was carried out when I was working full-time as a designer for milani design & consulting AG for V-ZUG AG.


    All rights belong to V-ZUG AG.

  • Project lead
    Lead Designer
    UI/UX designer
    CMF designer

  • From design conception till Implementation:
    competitor analysis, design strategy, prototyping, CAD modeling, rendering, CMF design concepts and implementation, UX-flow

  • ID Designer:
    Jeremias Perren, Elisabeth Malm

    Coach & Co-Art Direction:
    Therese Naef, Britta Pukall