The developed design DNA is founded on the newly established brand soul of Qtus: “Energetic”.

The stroller boosts through vibrant colors and bold signature elements that can be adapted to other products such as balance bikes.

Not limited to the product touch points we also created a look & feel for the sales touchpoints to have a holistic experience for the customer.

How might we create a brand identity aligned with its digital and physical touchpoints system that stands out from the competition and reflects the founders and brand attitude?

The Chinese start-up Qtus gained sales in China and Europe with products that target a lower price segment. As a next stage, they wanted to develop the brand & products further to compete on a higher price level.