Bathroom series „Serenity“
2020-21 for HUIDA
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The Serenity series incorporates craftsmanship with modern design: the shapes and natural colors recall carefully handcrafted ceramics giving the bathroom a timeless feeling.
The design incorporates the history of ceramic production in China and in the same time pays attention to the GenZ with specific features. -
HUIDA‘s existing products do not respond anymore to the modern lifestyle of Chinese GenZ consumers.
How might we help the brand go further their existing values by designing a bathroom series tackling the newly targeted, younger market segments?
The product family consists out of a sink, furniture, mirror cabinet, and a smart toilet.
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HUIDA is a traditional and top 3 wholesale sanitary company in China.
like
handcrafted
ceramics
The series is inspired by the ritual of ceramics production: Bringing this craftsmanship to users‘ bathrooms will alleviate the megacity noise and helps GenZ to calm down.
satisfying
Chinese GenZ
The recurrent finding was the hyper-stressful lifestyle of Chinese career-focused gen Z. Their environment is chaos.
Let‘s explore the bathroom as an escape for the careerist youngsters aspiring for emotional & physical wellbeing.
clay hues
The bathroom is an intimate space where the body and mind can regain strength by effortlessly getting calm.
This CMF centers around authentic colors from natural pigments for a calm yet sophisticated atmosphere.
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This project was carried out when I was working full time as a designer for PHOENIX Design and all rights belong to the company.
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Project lead & lead designer
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Competitor analysis, design strategy with portfolio segmentation, facilitation of internal brainstorming sessions, Prototyping, CAD modeling, project management, stakeholder management
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ID Designer:
Hwansoo Jeon, Alexander Herth, Tiantian Xu, Junqiang Lyu
UX/UI Designer:
Taylor Vogel, Oliver Günther
CMF Designer:
Tiantian Xu
Coach
Yifan Zhang
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