leading
physical & digital
product innovation
A Swiss industrial designer with experience in Switzerland, China, and Sweden.
Known for leading the creation of iconic products by combining people’s behaviors and rituals with cutting-edge technology. Expertise includes visual brand languages, phygital interaction design, and managing high-performing design teams.
Projects
Sennheiser / New Design DNA for upcoming headphones & earbuds / 2024
Sennheiser / Headphone special edition / 2024
Sennheiser / Momentum true wireless sports / 2022-23
Meta Reality Labs / Technology communication / 2023
British American Tabacco / Interaction innovation project / 2022-23
all projects done at notation creative consulting in Zürich
Arrow / Bathroom furniture series / 2021
Huida / High-end bathroom series / 2020-21
Huida / Serentiy bathroom series / 2020-21
Xiaomi / Aluminum suitcase / 2019-2020
Qtus / Branding & design DNA development / 2018-2020
all projects done at PHOENIX design in Shanghai
HSG St. Gallen & FAZ / Start-up navigator handbook / 2018
V-ZUG / Flagship oven family “Excellence” / 2014-2018
V-ZUG / Entry level oven series / 2015-2018
V-ZUG / Visual Brand Language for whole portfolio / 2018
V-ZUG / Refrigerator / 2015-17
V-ZUG / Washing machine white space innovation / 2016
HSG St. Gallen & FAZ / Design thinking handbook / 2015
Motorex / Mechanical oil bottle / 2017
VBZ & Bombardier / Tram for Zürich / 2017-18
Medela / Breast feeding pump innovation project / 2016
Haag-Streit / Slit lamp / 2016
Trumpf / Metal sheet nibbler / 2015
all projects done at milani design & consulting in Zürich